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Monthly Archives: August 2012
Where does the role of corporate communicator fit in today’s organisation?
For corporate communicators today one of the most significant impacts of the emergence of social media as an effective channel for business communications is the futility of maintaining the traditional distinction between external and internal communication functions. This is a … Continue reading
Communications that engage your audience
Coming rather late to the party, I’ve been engrossed in the book Made to Stick by Chip and Dan Heath. First published in 2007, the back cover blurb claims that the Heath brothers “….take the lid off one of the … Continue reading
Communicating in a Noisy World
“…because they understood that most of what was said, didn’t matter, and most of what mattered, couldn’t be said.” I heard this, or something very similar, in a drama that I caught quite by chance on radio 4. I found … Continue reading