Category Archives: Corporate Communications

‘Tell me’ versus ‘show me’ – overcoming the limitations of the spoken word.

Sally Magnusson’s book Where Memories Go is the story of her mother’s fight to retain her grip on her articulate self. Mamie Baird Magnusson was regarded as one of the finest journalists of her generation. Her daughter’s book combines an … Continue reading

Posted in Authentic communication, Business Leadership, communication channels, Corporate Communications, Corporate Values, Employee Engagement, Internal communications, Leadership Behaviours, People management / motivation | Tagged , , , , | Leave a comment

Four things internal comms and marketing comms can learn from each other

In my previous post The Yin and Yang of Corporate Messaging, I referenced Shel Holtz’s article that listed 11 good reasons to keep employee communications as a distinct function, separate from external communication functions.  In this follow-on post, I highlight … Continue reading

Posted in Authentic communication, communication channels, Corporate Communications, employee advocacy, Employee Engagement, Internal communications | Tagged , | Leave a comment

Marketing and internal communications – the yin & yang of corporate messaging

In this blog I have previously written extensively about the future of internal communications and where it should sit within an organisation for maximum effectiveness.  (See The Future of Internal Comms. Is there one? and Internal comms – Poor relation … Continue reading

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Everyone’s talking digital transformation, but what does that really mean?

There are those who find the digital revolution-in-the-making the most exciting opportunity to shake the world of commerce since the invention of the internet. There are others who find it scary, overwhelming and/or mystifying. And (many?) others who find it … Continue reading

Posted in business jargon, Corporate Communications, digital, digital transformation, Employee Engagement, Future trends, People management / motivation | Tagged , , , , | Leave a comment

‘Us’ and ‘Them’. An unavoidable reality?

I’ve just read a blog post by Ian Buckingham entitled Internal engagement? Us vs Them? As a regular blogger in an area of great interest to me – business and brand culture transformation – I often read Ian’s posts.  This … Continue reading

Posted in Authentic communication, business jargon, Business Leadership, Corporate Communications, Culture, Internal communications, People management / motivation, Success factors | Tagged , , , , , | 1 Comment

The role of video as a channel for improving social collaboration

Earlier this year I was invited by Media Platform to attend a webinar on Driving Engagement with your Enterprise Social Network.  I was motivated to register by the company’s positioning statement: “In the age of online video and social media, … Continue reading

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How do you recover employees’ trust after the troubleshooter has gone?

Undoubtedly there are times when an organisation or function needs a shake-up. One approach is to bring in an outsider. Someone with no legacy loyalties, no history, no baggage, but with a clearly defined agenda: whether it be to deliver … Continue reading

Posted in Business Leadership, Corporate Communications, Culture, Employee Engagement, Middle management, People management / motivation | Tagged , , , , , , | Leave a comment